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Customer: Our customer is significant player in Brazil since 1965, employing about 11,000 people across 17 states and the Federal District. The company operates through various industrial units, warehouses, port terminals, and offices in 147 municipalities, with its headquarters in São Paulo.

The customer is involved in numerous sectors, including agriculture, animal nutrition, food and beverage, and industrial products. The company provides agricultural solutions and industrial products while emphasizing sustainability and community engagement.

Situation:

During the COVID-19 lockdown, our customer faced several challenges regarding the sales of poultry in Brazil. The pandemic disrupted supply chains, leading to significant logistical difficulties. Transportation restrictions and labour shortages impacted the ability to move poultry products efficiently. Additionally, the closure of restaurants and food service outlets led to a sudden drop in demand, while the retail sector experienced a surge, creating a need to quickly adapt distribution channels from bulk food service packages to retail-sized products.

Another critical issue was maintaining operational health and safety standards within processing facilities. Our had to implement stringent health protocols to protect workers, which sometimes resulted in reduced processing capacity and operational slowdowns. The company also faced challenges related to ensuring food safety and managing consumer concerns about the safety of meat products during the pandemic.

Task:

Find a solution to minimise the impact of COVID-19 by:

• Adapting to remote work
• Maintain Customer Engagement
• Ensure Supply Chain Resilience
• Adhere to Heal and Safety protocols
• Ensure Business Continuity

Actions:

1. Identify the Problem

1. Initial Consultation:
2. Requirements Gathering:
3. Current State Analysis:

2. Define the Solution

1. Problem Definition:
2. Solution Design:
3. Stakeholder Validation:

3. Develop the Solution

1. Detailed Planning:
2. System Design:
3. Development:

4. Validate the Solution

1. Testing:
2. Quality Assurance:
3. Pilot Implementation:

5. Implement the Solution

1. Deployment Planning:
2. Training and Support:
3. Full Deployment:
4. Post-Implementation Review:

OUTCOME

Go On created a B2B solution that virtually connects the company to buyers. The solution is a mobile application which prove highly successful, and even after the pandemic, the app continues to be used and reporting sales growth.

The mobile application provided poultry producers with the ability to manage their business remotely and efficiently. Key features of the app included real-time monitoring of business operations, managing sales, checking prices, etc. The app also allowed producers to manage offers, sell products in real-time, and enter pricing solutions that fit their needs.

This digital solution helped producers adapt to the fluctuating market dynamics and maintain business continuity despite the restrictions and challenges brought on by the lockdown. By leveraging the app, our customer was able to support its partners in navigating the complexities of the pandemic while ensuring food safety and operational efficiency​

Industry Insights

• Digital Transformation Impact: According to a McKinsey report, companies that undergo digital transformations can expect a 20-30% increase in operational efficiency.
• Agricultural Apps: Apps in the agricultural sector have shown to increase productivity by up to 50% and reduce input costs by 10-20%​

Estimated Gains

Assuming our customer’s poultry producers experienced similar benefits, we can estimate:

• Operational Cost Savings: If operational costs are reduced by 20%, and assuming operational expenses are a significant portion of total costs, this could result in substantial savings.
• Revenue Increase: A 10-15% increase in sales due to better market access and pricing strategies can significantly boost overall revenue.

Despite these hurdles, Go On worked closely with our customer to mitigate the impacts of the pandemic, focusing on innovative solutions to adapt to changing market dynamics. Efforts were made to enhance efficiency and flexibility within their operations to better respond to the fluctuating demand and supply condition

The solution was highly successful, and even after the pandemic, the app continues to be improved. Due to its practicality and various functionalities, it remains in frequent use.

Problem: 
The ERP JD Edwards has limitations in executing processes with large volumes of data or for repetitive actions. For example, massive customer registrations, creating sales orders in higher volumes for functionality testing, processing external data like tax receipt, among others. 

Go On Solution: 

After Go On noticed this limitation in the ERP JD Edwards, Symphony was created, a solution that organises and facilitates the execution of orchestrations in the ERP quickly and efficiently, eliminating repetitive processes and without the need for development to accommodate new orchestrations. 

Benefits:

• Ease of migrating or acquiring large amounts of data.
• Error handling in data during orchestration executions. 
• Authentication security with integrated Single Sign-On. 
• Ease and speed in executions. 
• Data integrity by respecting JDEdwards profiles.

Problems: 
In Points of Sale, the price changes for electronics in telecommunications Companies stores, were decentralised, done manually, highly susceptible to errors, and required a significant amount of time to update. Additionally, there was no concrete data on the purchasing profile of customers, such as age, gender, the products, and areas in the store that attracted the most attention from customers. 

Solution: 
Wise ID is an app installed on mobile devices and smart TVs in the display areas of stores that connects the devices to a central hub, facilitating error-free, joint price changes. It features facial scanning capabilities, which gather data on customer profiles, the most viewed devices, the most visited areas in the store, and the demographics of people frequenting those areas. 

Benefits: 

• Quick price changes 
• Security in altering prices 
• Ability to devise trade marketing strategies based on data 
• Anti-theft functionality 
• Capability to implement store and location-based campaigns 
• Enables differentiation in the market 

Problem: 
Previously, the process of receiving invoices for grain reception for an agricultural products company were processed manually, taking 5 steps that involved repeated data entry. The process was time-consuming and highly susceptible to errors. 

Solution: 
After an analysis of the time-consuming process, Go On created a solution that involves an Excel form that contained all the necessary fields to complete these 5 steps automatically, summarising five processes into just one. 

Benefits: 

• Processing time reduced from 11 minutes to 10 seconds 
• Reduced likelihood of errors 
• Elimination of repetitive tasks 
• 6600% faster performance 
• Implemented across 100% of the company 
• Improved management and control of the revenue registration and assessment process 
• Reduced time for monthly financial closing 

Problem: 
Previously, the route planning process for the transport of grains at an agribusiness company was decentralised, manually controlled by spreadsheets, slow, and highly susceptible to errors. 

Solution: 

After a thorough analysis of the situation, Go On implemented an AI-based logistics application that calculates the best routes and the most suitable warehouses for product pickup. The intelligence feeds on location data, possible routes, and the quantity of products in each warehouse, thereby creating logistical intelligence. 

 Benefits: 

• Lower probability of errors in warehouse and route selection
• Increased speed in route planning processes
• Optimised product transport time
• Reduced freight costs
• Reduction in manual labour